Best of the Best

Coca-Cola retained its Most Valuable Global Brand title in the latest Interbrand Best Global Brand report and some of the success must be down to the marketing strategies of the past couple of years that are beginning to bear fruit.

Here is my tribute to the BEST of THE BEST.

1. BEST “Prime Time Entertainment” – Buletin Utama, for its 1 hour of great entertainment, focusing on the comical snippets of Malaysian politicians.

2. BEST “On Time Guarantee“ - Air Asia, where being on time is 3 hour late!!

3. BEST “Misinterpreted Law” – ISA, the Internal Security Act, which provides detention without trial to provide "protection" to citizens.

4. BEST “Malaysian Sales” – PDRM Online Discount, where you commit an offence and get an early bird discount.

5. BEST “Police Report” – Seputeh Umno Youth , for lodging a police report today against Seputeh MP Teresa Kok, claiming she had insulted the Royal Malaysian Police and the egg, which is an essential food of the underprivileged.

6. BEST “Value for Money Restaurant” – Malaysia Detention Centres, where you can get a 5 meals for RM 4.50

7. BEST “Say No to a Gift” – Perak State Councillor, for not refusing a gift of China woman.

8. BEST “Architecture Marvel” – Smart Tunnel, for creating history with Discovery Channel and yet doesn’t solve flooding.

9. BEST “ Valued Garbage” – Vegetables savaged at Selayang Market is safe for eating, according to Health Ministry.

10. Best “Original Screenplay” - Jumper, written by Anwar Ibrahim, wins this year's award. Although the film suffers from a cast of unknowns, whose number seems to fluctuate from scene to scene (though always at least 31), the script is undeniably original and exciting. It also has the potential for numerous sequels, which will prove profitable for the actors.(Source : Huzir Sulaiman)

Note from Editor...

My Esteemed and Learned Readers :

Please be informed that my latest postings regarding Malaysia's political and social issues are merely entries of personal opinions and do not carry any intentions of hatred and condemnation.

In recent calls by several parties to NOT participate in any forms of protest, in street and in the cyber world, in spirit of unity, I will NOT post any entries with regards to National Interest.

Thank You

Author
I Have A Coke...

Where Are My Rights???

Coca Cola ‘Zero Zero 7’, a re-branded Coke Zero, recently signed to a multi million campaign with James Bond latest installment , Quantum of Solace. The Bond campaign is designed to reinforce the drink’s masculine positioning. “By incorporating the traditional visual elements of a Bond film — the trademark silhouettes, the sophisticated Bond girls and the high-energy action — we are able to engage with our core target audience in a way that resonates with them,” said Derk Hendriksen, global brand director for Coca-Cola Zero. More interestingly, we all known James Bond for his RIGHTS to kill.

In Malaysia, many people ‘feel’ they have RIGHTS to. Here are some ways of practicing those rights and its consequences.

* Rights to Freedom of Reporting – You will get ISAed (Ed : For my foreign country readers, ISA is when you detain a person without trial)

* Rights to Freedom of Blogging – You will also get ISAed

* Rights to Unity – No such rights. But some Northern Guy has the Rights to create dis-unity and get away jack-free. You may be ISAed

* Rights to Protest – You may get ISAed

* Human Rights – What??? What is that ? The only relations to those words is in Human Rights Commission of Malaysia, which still remains as words.

* Rights to a GREAT Government – Only hope is PK (Ed : For my foreign country readers, PK is our Opposition Coalition)

Also in my company, many people ‘feel’ they have RIGHTS to. Here are some ways of practicing those rights and its consequences.

* Rights to Take Leave – You will only be rumored that you are going for a job interview

* Rights to Flexible Hours – You only have the rights of either coming between 7.00 am – 9.30 am. But when you go back, its must be late evening. Otherwise you are not hardworking.

* Rights to Lunch Hour – Only one hour, if you go beyond, you are not hardworking. Hours spend in smoking room and pantry during working hours its okay.

It's a Sad Day...

Today is a sad day for bloggers, information world and freedom of speech.

"Raja Petra, Teresa Kok and Sin Chew reporter arrested under ISA" - thestar.com.my

As a sign of protest, solidarity and support, I will not post for 36 hours.

Hard To Say I’m Sorry…

June 1999 : The World; Coca-Cola Hopes Things Go Better With 'Sorry' .
A ban of Coca Cola in Belgium (after reports of people being sick), which spread to France, Luxembourg and the Netherlands a day later in varying degrees, turned into the largest recall of Coke products in history and created a public-relations mess for the company. M. Douglas Ivester, Chairman of Coca Cola Company said ''I'm sorry'' or ''we regret'' or 'I apologize'' five times. ''We let down the people of Belgium,'' he said, ''and we're sorry for that.''

After-Sorry Effect : Ban lifted, and Coca Cola spent millions to re-build the peoples' confidence

September 2008 : Why Should I Apologise .

A local politician has refused to apologise over his racist remark calling the Chinese community “immigrants who do not deserve equal rights”. “Why should I apologise? I didn’t do anything wrong. Those who do wrong should apologise but I haven’t done anything.”
After-Sorry Effect : Not Applicable. He didn’t say sorry .

August 2007 : I'm sorry, says Negarakuku rapper
A Malaysian who controversially popularized our national anthem where he was faulted for his rough language, irreverent expression and lack of sensitivity when touching on religious matters. The controversial video author issued an open apology to those who were offended by his work. “I’m sorry if my works offended Malaysian Citizens. Please accept my sincerity”.
After-Sorry Effect : Public accepts, but government doesn’t. He even got death threats.

August 2008 : Failed System Upgrade ; The Company’s Not Forgiving
A failed upgrade over a weekend caused hundreds of salesmen selling using manual method. Managers in-directly condemned the Person-in-Charge ‘PIC’ despite the ‘PIC’ assuming responsibility. “ There is always risk in upgrade. Yes we failed this time, but do the company acknowledge the dozens of times the upgrade WORKED, and brought many enhancements to the company?” said the ‘PIC’
After-Sorry Effect : Performance Rating fall flat, ‘PIC’ continued to be labeled in-competent.