Once upon a time, there was Coca Cola. It was doing very well, with potentials of becoming a leader. Behind it was a sturdy aluminium can, bright colors, good brand name and a solid distribution. But Coca Cola’s bosses feels that it’s not good enough. Coca Cola should and can do more. One boss says, automate the way a consumer can drink Coca Cola, another boss says, no that’s stupid, change the aluminium team, the next boss argues that they should change the color to purple and the final boss says, stop selling Coca Cola in shop, but through vending machine.
But does anybody asked Coca Cola, or its content? The content knows best as it’s the one that serves the consumers. Although they ask the content, the content gave its views, it goes down the drain literally, because the bosses came out with Coca Cola Light and Coca Cola Blak.
Very well then, slowly, the sturdy can left, the bright colors turn ‘blak’ , the brand name becomes fake and the distribution became One ‘Forced’. Coca Cola may become No 1, but it will still need its basics. Please.... dont't Kill Coca Cola
1 comment:
The previous management team changed the formula/content of the drink with “New Coke” and it got rejected by the consumers.
The demise of the company could be expedited if the management put in some sub-standard content in the drink.
Just imagine, they no longer become world's number 1 best selling cola drink...losing even to made in malaysia cola drink "My Cola"
http://www.alibaba.com/product-free/101525214/My_Cola_Beverage.html
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