Monday, April 6, 2009

In celebration of Humanity.

Coca Cola REFRESHES many ordinary people in the world and this got me thinking, how Coca Cola can truly be a celebration of Humanity. In today’s world, where the economy has demanded the best in people during the trying times, it will be great to sit back, and think of how little things in life, we had gone through in the past, has touched us or impacted our lives. I referenced the little thing to Coca Cola. Here are 3 stories.

1. Although fictional, in the movie “God Must be Crazy” we laughed how Xi, a bushman, thought the Coca Cola bottle was “evil” and seek to throw it off the edge of the world. But along the journey, Xi discovers civilization and more interestingly, how we have “complicated” our everyday life. Xi has thought us that humanity is indeed simple

2. Once, a friend of mine spoke of this couple who stayed in this old house. They were poor and have aged. One festivity, their elder son came home with his family to the delight of the couple. During dinner, the old mother, went to the kitchen and came out walking slowly with the aid of a cane, holding a cup of iced Coca Cola. As she was approaching the son, she tripped and the cup fell on the son’s lap. The son, burst out in ‘madness’ and scolded his mother for being clumsy (he had spend hundreds on his new pants) and remarked that, he doesn’t want Coca Cola, cause he has slight diabetes. The old mother said in tears “I am sorry son, I thought Coca Cola was your favourite every festive season. Your dad would save up 1 cent every day for one month, just before the festive season, so that he could buy you and your sisters a few bottles of Coca Cola to celebrate. I thought you liked it....”

3. I witnessed, in India, a homeless person, used an empty Coca Cola in many ways for his survival. First, he fills up the empty bottle with left-over drinks at restaurant. He also used the empty bottle to make music by blowing through the top. He hoped the music he made, was enough to get strangers to hand him a couple of Rupees. I didn’t observe long enough, but I am sure, he used the bottle in many other ways, to continue living.

There are many of such stories, compiled by Coca Cola. Enjoy reading them at Heritage : Coca Cola Stories


Many of my friends believed that Coca Cola is a significant icon in my life. They are right, but not in the ways of how it quenches my thirst, or a conversation starter, when I speak of my Coca Cola collection. In actual, Coca Cola has inspired me to write and blog about everything that relates or ‘given birth’ by the ideology of Coca Cola. Be it politics, love, humanity, hatred, colleagues, sex; only one thing matters. We must celebrate HUMANITY. Live on the Coke Side of Life

With this post, I will embark on a project which I hope will bring the Love of Humanity to everyone that enjoys Coca Cola. Please support me, and perhaps, you could drop a comment on how Coca Cola brought out the humanity in you.




2 comments:

Riot said...

One of your best blogs ever. Inspiration comes in all sorts of manners, Coke is no exception, neither is this blog.

Day in and day out, we humans push our bodies, souls and minds to the limit, working selfishly and tirelessly for a cause we might not have a passion for, but have we ever thought of doing the same for our own well being or those less fortunate than us ? The answer is almost never.

Well, this is a reality check, lets stop taking and start giving an ounce, and enjoy the little things life has to offer.

Cheers Kit.

WaiKit said...

Hey Riot,

I am glad you liked the post.
And your response in stating a reality check, is the first step in recognizing the importance of understand what life has to offer.

Thank you for taking that first step, and please continue in celebrating humanity in your own way