With dwindling Cola sales in America, largely due to the increase of health conscious consumers, Coca Cola launched Diet Coke Plus. It has begun advertising for Diet Coke Plus in the US with the slogan “Great Taste Has Its Benefits.” The company wants the emphasis that this Diet Coke product has several essential vitamins and minerals while giving people the familiar taste of Diet Coke they have grown accustomed to. If consumer were to think that there is a healthy cola, well this goes down as a great Marketing Gimmick.
Hell’s Marketing GimmickSatan, acting on the recent statistics of low entry of people to HELL, launched a marketing drive by sending a group of people down to Earth. Their job is to do all it takes for people to hate, criticise and condemn them. Those who do that, will most likely go to Hell. So beware of this Marketing Gimmick to avoid Hell (if you must hate, criticise and condemn, pray for forgiveness more often)
Pro-Gay Community Marketing Gimmick
The community sent a ‘sweet’ looking young man into the working team of the leading opposition party’s adviser of my country and months later, lodge a police report alleging sodomy. Being a conservative country and where sex is a taboo topic (more so homosexuality) the Pro-Gay Community needs to take drastic measures to raise awareness. What better way then to use the most popular platform, Politics.
Proton Malaysia Marketing Gimmick
Due to the recent down trend of car sales, Proton has ‘bought’ weeks of front page ‘free advertising’ with the recent debacle of “Expensive Proton Perdana’s Maintenance’ in an East Coast state. The amount of coverage, plus a mentioned by Prime Minister, surely goes down as a great Marketing Gimmick. Who needs great PR agency, just elect some corrupt politician.
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