Coca Cola ‘Zero Zero 7’, a re-branded Coke Zero, recently signed to a multi million campaign with James Bond latest installment , Quantum of Solace. The Bond campaign is designed to reinforce the drink’s masculine positioning. “By incorporating the traditional visual elements of a Bond film — the trademark silhouettes, the sophisticated Bond girls and the high-energy action — we are able to engage with our core target audience in a way that resonates with them,” said Derk Hendriksen, global brand director for Coca-Cola Zero. More interestingly, we all known James Bond for his RIGHTS to kill.In Malaysia, many people ‘feel’ they have RIGHTS to. Here are some ways of practicing those rights and its consequences.
* Rights to Freedom of Reporting – You will get ISAed (Ed : For my foreign country readers, ISA is when you detain a person without trial)
* Rights to Freedom of Blogging – You will also get ISAed
* Rights to Unity – No such rights. But some Northern Guy has the Rights to create dis-unity and get away jack-free. You may be ISAed
* Rights to Protest – You may get ISAed
* Human Rights – What??? What is that ? The only relations to those words is in Human Rights Commission of Malaysia, which still remains as words.
* Rights to a GREAT Government – Only hope is PK (Ed : For my foreign country readers, PK is our Opposition Coalition)
Also in my company, many people ‘feel’ they have RIGHTS to. Here are some ways of practicing those rights and its consequences.
* Rights to Take Leave – You will only be rumored that you are going for a job interview
* Rights to Flexible Hours – You only have the rights of either coming between 7.00 am – 9.30 am. But when you go back, its must be late evening. Otherwise you are not hardworking.
* Rights to Lunch Hour – Only one hour, if you go beyond, you are not hardworking. Hours spend in smoking room and pantry during working hours its okay.
1 comment:
These are my explicit views based on what I've read and seen. Nevertheless I could be dead wrong.
In M'sia there are no RIGTHS. The only people who have RIGHTS and DO the most WRONGs and get away scot-free, are the Cronies' and Royalties.
In a company, well, you'll only have RIGHTS if you're a foreigner or speak fluent English with an accent (doesn't really matter even if it sounds atrociously fake.
I shall exercise my RIGHTS to take leave and do the RIGHT thing by filling that time with a job interview.
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