Tuesday, June 3, 2008

Coca Cola Brand Portfolio Definition...(Part 1)

For those who knows me, I often comes out with many analogies to describe a social phenomena or an individual. In the office, both me and my 'best' colleague have tried and define different facets of people in our company, based on their un-normal behaviours. He has used the animal kingdom, and I shall use, the Coca Cola Brand Portfolio. Here's my attempt.


Coca Cola Classic - The all-original classic. Liked by many, conventional, true to himself. Often many may get bored with him, but at then end of the day, he's the man. In the company, he's happy with what he does, delivers what he's being asked, never complains, never bitch, occasionally gives an extra mile, and once in a while, a pat by his boss. He's your average joe.

Coca Cola Diet - The sugar free Coca Cola. Artificially sweetened originally by aspartame. Although he may appear to be your average joe, but there's a lot of fakes in him. He could appear smart, but really, he's just plagiarising his presentation. He could appear to be strong analytically, but really, he copied the analysis from economist.com. Everyone seems to like him, as he is 'in and happening'. His bosses admires him for his exterior personality, but once tasted, although sweet, he's just not original


Coca-Cola Black Cherry Vanilla - A by product of phased out Vanilla Coke and re-christening of Chery Coke. He's true values and contributions remain an enigma. No body knows why he was hired, no body knows what he does, and yet, he's still praised by his boss. Perhaps the saying goes, once you go black, you never turn back. He's also a lady's choice. Getting all the attention because he's 'different' or perhaps he's a minority.

Coca Cola C2 - Marketed as having half the carbohydrates, sugars and calories. He's at best half the value of anybody. Trying to steal the limelight not knowing who he really is. Although he wants to be on top, he never wants to learn the other half which lacks, and often cites, no experience and no time. He takes more than half of other's credit but always less than half of his mistake.

2 comments:

Carolyn (Lil' Dahling) said...

wow! so my husband falls in which category? be gentle ya..lol

WaiKit said...

well your husband are none of the above. I will be coming up with part 2 soon, and I am sure he is in those categories