Tuesday, June 10, 2008

Coca Cola Brand Portfolio Definition...(Part 2)

I have in the last few days, received stares and cynical remarks from my colleagues asking me to classify them, amongst the choices stated in the Part 1. Well, for most of them, I can't, cause they all belong two the choices in Part 2.

Coca-Cola Blak - A coffee flavoured Coca-Cola in 2006 but discontinued in January 2008. He's unique and a strong team player, he's mature and learned. However, he finds it hard in the corporate world as he fights for his survival. His boss and colleagues gets the recognition but he's really the contributor. Though short-term, he adds values, but his environment and superiors, forced him to 'dis-continue'. We will remember him as a great ex-colleague.

Coca-Cola ZERO - Sugar free variations but taste exactly like the original Coca-Cola. Compared to the company's high potential, he is as capable, he is as hardworking, he is as smart, he is as creative and he is as valuable. But his bosses just can't see that. Whatever he does, or present or say, its still not as good as Coca-Cola. At times he's de-moralised and often asked whether is it because he's can't speak as fluent or because he's just not 'good looking'. To me, he's amongst the driving force, but in a different way.

Coca-Cola Vanilla - A Coca-Cola variation made to a recipe of extra vanilla. A radical, and people may not appreciate him. He's word are crude, but he's giving good feedback, his action's are de-meaning, but he's teaching, and his email is blunt, but he's stating fact. Bosses who are 'lesser' are afraid of him. He's vocal, constantly challenging, and slowly the organization can accept this 'flavour' and contribution.

Root Beer - Its neither a Coca-Cola or a beer!! Admittedly, not everyone can be classified. They may not be Coca-Cola, but they are unique to their own ways. The have their own identity, their own style, their own behaviours. But for sure they are not Coca-Cola. Will they be, maybe , maybe not. Only time will tell. But bottom line is, be yourself and don't let others define you, cause you own your identity.

1 comment:

Anonymous said...

You have really great taste on catch article titles, even when you are not interested in this topic you push to read it